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LW Design is building a legacy one win at a time

LW Design is building a legacy one win at a time

LW Design, Commercial Interior Design awards, CID Awards 2019
ITP Media Group

I will make a promise to you here and now: this will be the last comment piece I write about the Commercial Interior Design Awards for a while. I know the prevailing theme in former letters has pertained to the Dubai ceremony on 11 September (how quickly time flies!) that welcomed more than 1,000 people from the Middle East and North Africa.

Such is the magnitude of the event that it is hard not to opine about it one last time.

It was another record-breaking year for the awards we are proud to host. I was blown away by the turnout, the reception, the engagement and the effort everyone made to look nothing short of spectacular. We generated hundreds of thousands of digital impressions, no doubt driven by the playful installations Roar designed and Emkay Interiors assembled.

I am pleased (I think) to confirm that the nominations for the 14th CID Awards will open in January next year for projects completed between July 2019 and July 2020. After more companies than ever before entered the competition last year, we are expecting a significant number of submissions for the next iteration of the must-attend, recording-breaking awards ceremony.

On the topic of smashing records, the November cover story is an exclusive interview with Jesper Godsk, chief executive officer and one third of the triumvirate that established LW Design in 1999. The interior design practice has offices in Dubai, Hong Kong and Sao Paulo and has grown from three to 100 people in two decades. It is one of the most successful companies at the CID Awards, having won Interior Design Firm of the Year four times in the last eight years.

In a rare interview, Godsk reflects on his remarkable rise to the top as LW Design turns 20 years old this year. The Danish designer is understated, candid, cool and honest as he outlines his expansion plans for Asia and Europe, cost concerns and why building bridges is more important than ever before.

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