US carmaker Cadillac unveiled a pop-up installation at street culture party Sole DXB in Dubai Design District that paid homage to one of the most popular cars in music video history.
The three-day urban event saw Cadillac team up with UAE-based Exhale – a conceptual fashion brand that integrates art, storytelling and mindfulness with apparel.
The fashion brand showcased its one-off pieces inspired by Cadillac at the car company’s ‘#iconsonly’ pop-up.
And Cadillac showed off its iconic Escalade vehicle, which has appeared in music videos for Jay-Z, among others.
Christian Soemmer, managing director of Cadillac Middle East, said: “Last year we celebrated 20 years on the road with the Escalade – a true milestone for the car that has rightly earned its position as an icon not only in the automotive industry, but as a symbol of success in pop culture, becoming one of the most featured vehicles in music and film.”
“We wanted to bring the different elements that have shaped the rich culture of the Escalade to life and couldn’t think of a more engaging platform for this than of Sole DXB – home to the region’s incredible street culture and fashion scene.”
Cadillac's pop-up was also fitted out with a rooftop deck and featured an in-house DJ.