Ellen Sohoel

Ellen Sohoel

Ellen Sohoel

len Sohoel is the founder of Dubai- and London-based boutique design agency XBD Collective. She established the firm in 2005 and has since worked across hundreds of upscale residential, commercial and hospitality projects in the UAE and UK.

Sohoel employs approximately 30 staff who are currently working on nine private villas and mansions in the UK and recently completed a string of retail and office spaces in the UAE. While revenue is expected to remain flat when compared to results from 2018, XBD Collective is investing in software to improve its administration efficiency, as Sohoel develops the company’s presence in the Middle East, North Africa and Europe.