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Italian designer Gaetano Pesce’s 'feminist' chair 'UP' on display at BurJuman

Italian designer Gaetano Pesce’s 'feminist' chair 'UP' on display at BurJuman

The iconic chair is celebrating its 50th anniversary

Gaetano Pesce's Up at BurJuman in Dubai
Gaetano Pesce's Up at BurJuman in Dubai

Italian designer Gaetano Pesce’s creation 'UP' has spent five decades sparking debate on prejudice, inequality and oppression faced by women since the 1970s.

The curvy design, first released in 1969, is on display at BurJuman in collaboration with Leonidas Dubai, world-renowned Belgian chocolate maker, until September 5th 2020.

The designer - who received awards including the Italian Cultural Institute Lifetime Achievement Award (2010) - maintained that the chair and accompanying ottoman, resembling a ball and chain, symbolised 70s femininity and gender oppression and that inspiration came to him in the shower, while squeezing a sponge.

Like the cause of women's liberation, it's a design that's continued through to the 21st century. Furniture brand B&B Italia, which produced 'UP' for Pesce in 1969, recently celebrated 50 years of the chair by introducing seven new colourways in 2019.

It also entered film history by appearing in the seventh James Bond film, 'Diamonds Are Forever.'

Pesce's designs are included in 30 permanent collections of the world’s most prestigious museums - Museum of Modern Art (MoMA) in New York, the Victoria and Albert Museum in London and the Musee des Arts Décoratifs of Louvre in Paris.

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