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James Park discusses London-headquartered JPA Design's merger with Dubai-based S2 Interiors

James Park discusses London-headquartered JPA Design's merger with Dubai-based S2 Interiors

The founder and principal of London- and Singapore-based practice tells Commercial Interior Design why the combined entity will have access to bigger opportunities in the region

Dubai design firms, James Park, JPA Design, S2 Interiors, Samiha Al Hashimi

How and why did this merger come about between JPA Design and S2 Interiors?

We were fortunate to meet, and now merge, with S2 Interiors, established in 2015. The firm specialises in residential, hospitality, commercial and government projects. It has worked on projects for global property developers, hotels and several government agencies in the Middle East and Asia. We have named Samiha Al Hashimi, founder of S2 Interiors, as managing director of Dubai operations. In her new role, she will lead the team, oversee operations, business expansion and projects in the MENA region.
Some of the notable projects completed by S2 Interiors include 17 Icon Bay, a premium waterfront residential development in Dubai, the Ibn Battuta Avani Hotel, the Premier Inn Dragon Hotel, the Al Khail Avenue Double Tree Hotel, the Lake Palace Udaipur hotel in India, and Dubai Labour Courts.

Prior to the merger, JPA Design explored opportunities to work alongside S2 Interiors to complement and extend the team's capabilities for projects in Dubai. It has a fantastic record of exciting projects, and its team’s skillsets and dedication to beauty and functionality matched us well, making the merger a natural decision for both sides.

James Park JPA Design S2 Interiors

What are your immediate plans and the long term strategy for the Middle East?
It’s a pretty exciting time for JPA Design. We have bagged a variety of hospitality projects in the region, and our merger with S2 Interiors gives us a great introduction to the region, combined with a team of creative professionals, who are experienced both in the region and internationally.
JPA Design will continue to deliver quality design solutions bringing to the region our expertise in hospitality and luxury transport interiors.

Why is this region important to you? What are your expectations?
MENA is a young and diverse region, and continues to be an area of strong growth with new businesses moving in to strengthen the region’s economy. JPA Design has a unique positioning in the market and we are excited to grow alongside the region’s hospitality, workplace and transportation industries.

Our expertise in development of new hotels and existing refurbishment of the hospitality sector will help drive us through this growth. We see great potential to boost our presence in the region and are continuously building our design capabilities to effectively tap the market’s growing demand.

James Park JPA Design S2 Interiors

What are you bringing to the existing talent pool?
JPA Design has a long history of delivering high quality design solutions. Our excellent reputation and the numerous awards we have achieved is thanks to our strong, creative and strategic teams, making the company what it is today.
Our expansion also provides us with more creative talents, further broadening our expertise and capabilities in the industry, and brings about new, creative and innovative designs to the table. 

James Park JPA Design S2 Interiors

Which sector will you be focusing on in the region?
Our primary focus is the hospitality sector in the MENA region. We see tremendous potential in its booming hotel sector. We are already well established in the region and are building interest and growth with new and existing clients in North Africa and India, as well as expanding locally in the Middle East. The expansion is in line with the region’s vibrant tourism industry, expected to reach US$350 billion by 2027.

Have you bagged any large scale projects in the region?
We are currently working on a number of new exciting projects in the region with hotel operators, such as Hilton Hotels & Resorts, AccorHotels, Taj Hotels, Centara Hotels & Resorts, and AVANI Hotels & Resorts, alongside established developers in the region, Emaar Properties and Nakheel.

James Park JPA Design S2 Interiors

Singapore Airlines Business Class 

How would you describe your design philosophy?
We champion the customer-centric experience and we are adept at translating aspirations into the spaces and objects, details and materials that will deliver the promise of the brand. Our design solutions reflect their qualities and aspirations, while being aware of the practicalities of cost, production and installation.

We are ambitious and always strive to deliver design solutions which raise the industry standard and set our clients’ products apart from their competitors. We see our role as bringing ideas to life from vision to reality. We also understand the entire experience of the VIP traveller, and integrate it with our holistic design approach. Our knowledge is thorough and every detail at every touch-point is considered.

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