Pallavi Dean Interiors has officially rebranded its name to Roar since first launching the firm in 2013, under its former title.
The rebrand is part of the design studio's "broader revamp" of the firm and its structure, and an aim to represent the company as it stands today.
"The name Roar sends a powerhouse message about the DNA of the firm: our energy, our strength, our personality,” said founder Pallavi Dean. "We considered so many options, but kept coming back to Roar. It just feels right, feels authentic, feels like 'us'."
"We work in such a collaborative way that having one name above the door just didn’t reel right, and we wanted something with emotion and identity," she added.
Earlier this month, the firm also announced the appointment of Kathryn Athreya as managing director, while Richard Dean became non-executive director along with Camila D'Abo, former founder of Dubai-based communications firm DABO & Co.
"It’s a very exciting time for us as we launch this new brand and enter into a new growth phase. Clients are recognising there is so much same-ness out there and are looking for that spark, for something different. The energy and passion our team has for design is tangible and we bring it to each and every project. The physical spaces we occupy have such an impact on us, and we are proud to influence that in a positive way for all of our clients," Athreya said.
CID Awards' 2016 Interior Designer of the Year, Agata Kurzela, has also been promoted to design director.
The firm has completed 117 projects, including the Delano Dubai hotel, offices for media firm Edelman, as well as a number of dining and creative hubs in Sharjah.